Ferndale Emporium

History
of Our Home

T.J. Frost, Architect

HOME

ART

HOME DÉCOR

GARDEN

SKIN CARE

GIFTS

HISTORY

344 Main Street
in the Victorian Village of
Ferndale, California

Arnold Berding contracted T.J. Frost to build the Eastlake-Stick style building in 1895. The Reliable Store, a men’s clothier, occupied the retail space until 1920. Over the years the building has been used as a Buick dealership, grocery store, church meeting hall, mortuary, roller skating rink, stove shop, Eifert Gallery, and the Humboldt Redwoods Interpretive Association.

antique cars park in front of Ferndale Emporium building

After the building next door, home of The Ferndale Enterprise newspaper, burned down in the early 1920s, part of the land was purchased to construct a driveway. This gave the hearse access to the rear of the building and allowed deliveries to be made to the loading dock. Few of Ferndale's buildings have adjacent-owned driveway access to the rear of their buildings. A smaller Enterprise office was built next door; today it is a real estate office.

The building might have lost its character in the 1950s and '60s, but a campaign by Viola McBride and Hazel Waldner saved many of Ferndale's stately Victorians, including the old Reliable Store, from the modernization craze that had been turning the historic structures into flat stucco fronts on Main Streets across the nation. McBride persuaded good friend Mildred Radanovich to purchase the building and help her to establish Ferndale as a location that supported and promoted the arts.

Radanovich rented the building at a very nominal fee with the understanding that the usage would always promote culture. It remained in the Radanovich family until 2001. A plaque honoring her memory now graces the building she loved.

In 2001 Gordon and Sharon Green purchased the building, retaining its mission and continue to promote artists at their Ferndale Emporium. In addition, quality gifts, garden, décor and personal care items are now available seven days a week at 344 Main Street.

HOME

ART

HOME DÉCOR

GARDEN

SKIN CARE

GIFTS

HISTORY

Ferndale Emporium

E-mail
Phone: (707) 786-9877
Fax: (707) 786-9882
344 Main Street
Ferndale CA 95536-1248

2007-2011 © Ferndale Emporium


The Victorian Village of Ferndale